What's in a name?
Merriam-Webster Dictionary defines the word currency as something in circulation as a medium of exchange, whether a verbal or intellectual expression.
Your reputation is your most valuable business currency. As a magnifying glass amplifies details into precise focus, your reputation does the same for your business. Reputation reveals your brand’s authenticity, highlights whether your business lives up to its promises, demonstrates your placement of loyal consumers above all else, and signals your community service as a good commercial citizen.
Our name and magnifying glass logo aim to bring these ideas together – your reputation currency and a continuous focus on the elements that define it.
Our Founder
John Pacheco is the Founder and Managing Executive of Qurrency. John’s philosophy is that the most valuable intangible business asset is a good reputation, built from a consumer-centered culture of innovation, fair practice, accountability, strong risk management, and community engagement.
John brings to Qurrency more than 20 years of experience in marketing, communications, crisis preparation and response strategy, consumer product development, and customer satisfaction for several large global enterprises that have been distinguished among Fortune Magazine’s World’s Most Admired Companies. John earned a Bachelor of Science degree in Applied Economics from the University of San Francisco, and prior to Qurrency he held the FINRA Series 7 securities broker license. Throughout his career, colleagues and executive leaders have consistently recognized John through employer award and appreciation programs for his many contributions toward the success of major business initiatives.
A life-long Californian, John lives in San Francisco and works with clients throughout the United States.
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